About Us

Beautiful lingerie for the fuller bust, from ladies who’ve been there.

Find my fit

At Choose Me, everyBODY is different and everyBODY is beautiful. We started Choose Me because we got tired of hearing “sorry, nothing in your size”.

Our story

Camille founded Choose Me in 2015 with one simple idea: full-bust ladies deserve lingerie that fits properly and looks gorgeous. Most women are wearing the wrong bra size, and it’s almost never their fault. The shops just don’t carry the sizes.

So we brought the best full-bust brands under one roof – Freya, Fantasie, Elomi, Goddess and Wacoal – and deliver them to your door anywhere in South Africa. Ten years of fitting ladies later, we know these brands inside out: which styles run small, which suit a fuller top, and which one you’ll never want to take off.

Why ladies choose us

Your size, not the nearest one

Bands 28 to 56 and cups A to LL. If you’ve been squeezing into a DD, there’s a good chance you’re not a DD.

Real fit help

Send us your measurements or drop us a WhatsApp and we’ll work out your size with you. No guesswork, no fitting-room queue.

Easy if it’s not right

Free returns and exchanges within 14 days. Keep the tags on and we’ll book the courier.

A little something extra

Every order is packed by hand, with a handwritten card inside.

Meet us

We’re a small team, and we like it that way.

Camille is our founder and MD. Nick looks after you – fitting questions, orders and the website – so when you message us, it’s Nick you’re chatting to. Ros runs the warehouse and makes sure every parcel goes out beautifully packed.

EveryBODY isDifferent

Not sure of your size?

Most ladies aren’t – and that’s exactly what we’re here for. Start with our fit guide, or just ask us.