Best sellers
Our Most-Loved Bras
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Fantasie Smoothing Moulded Strapless Bra
Regular price R 1,299.00 ZARRegular priceSale price R 1,299.00 ZAR -
Cate Full Cup Banded Bra
Regular price R 1,199.00 ZARRegular priceSale price R 1,199.00 ZAR -
Goddess Keira Banded Bra
Regular price R 1,099.00 ZARRegular priceSale price R 1,099.00 ZAR -
Matilda Plunge Bra
Regular price R 1,299.00 ZARRegular priceSale price R 1,299.00 ZAR
Know your size?
Shop bras by size
Band size
Cup size
Pick your band and cup size
- Bands 28 to 56 and cups A to LL
- We stock Freya, Fantasie, Elomi, Goddess and Wacoal
- Free returns and exchanges on bras
Fit tip: if your band rides up at the back, try a band size down and a cup size up. You keep the same cup volume, with better support from the band.
Find my Fit →
Shop the Matilda Plunge Bra →Not sure of your size?
Most of us are in the wrong size, and it's almost never our fault. Book a free fitting in Somerset West, or get a free virtual fitting on WhatsApp.
Get fit helpWhatsApp us on 076 746 6008
New at Choose Me
Introducing Choose Me Beauty
Your boobs are sorted. Now treat the rest of you. Pixi, Nip+Fab and Frank Body, brought into South Africa by us, and they ship with your bras. Free delivery over R750.
Doesn't fit? No problem
Free returns & exchanges on bras within 14 days. Swap sizes or send it back.
How returns workFree delivery over R750
Delivered to your door by The Courier Guy.
Pay your way
Secure checkout, with pay-later options available.
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What our ladies say
So chuffed to find a supplier that has the brand of bras I like! Being narrow-backed but full-busted means I always struggle to get pretty bras to fit me – most SA brands don't do my size at all. Choose Me has a wide variety of bras I like, and their service was brilliant, plus I loved the little personal touches on my package!
Alison T., Facebook
The service and help received was over and above expectations. Goodies arrived neatly wrapped with a bow and card and magnet. Highly recommend!
Avril P., Facebook
This is probably the best service that I have ever received from a store. The bikini I was looking for was not available in their online shop, but the Choose Me team went out of their way to find me what I was looking for. I'm so impressed with the service and highly recommend Choose Me!
Salome B., Facebook
I have received such amazing service and efficiency from Choose Me. And the garment I bought is just beautiful and such good quality. Thank you!
Kirsty O., Facebook
Customer service is impressive. Quality of the products is top notch. I would recommend Choose Me as the preferred online service for intimate wear. Excellent service!!!
Yvonne R., Facebook
Every woman deserves lingerie that fits beautifully and makes her feel confident.
- 10+ years fitting full-bust ladies
- Bands 28–56, cups A–LL
- Premium brands made for comfort
- A hand-written card in every order




